OUR BRANDS

EHP Labs

EHP Labs is a global sports supplement brand founded in 2012 in Salt Lake City, Utah. The brand is dedicated to researching and formulating the highest quality and most efficacious products in the fitness industry. The key focus for EHP Labs is to assist people with their health and fitness goals and to maximise their physical performance and recovery.

EHP Labs is globally renowned for its flagship product, OxyShred, which has assisted millions of people achieve their weight loss goals in the past 5 years. The brand now has over 22 supplement products in its range specifically formulated for various fitness goals including weight loss, pre-workout energy, muscle gain, muscular recovery, sleep aids, vasodilators, detox etc.

In addition, EHP Labs offers premium quality fitness and lifestyle apparel and various fitness merchandise products designed together with the high profile fitness industry influencers and athletes

Blessed Protein

Blessed Plant Protein is a sister brand of EHPlabs, with a key focus on providing health and lifestyle nutrition products to the vegan, vegetarian, dairy-free, lactose-free, wholefood, all-natural market.

The first key product within the Blessed Protein range is a premium quality plant based protein powder, Blessed Plant Protein, which comes in 3 flavors: Vanilla Chai, Salted Caramel and Choc Coconut. The active ingredient have been procured from the purest source of activated golden-shell pea protein isolate from Canada, and combined it with 100% natural stevia sweeteners and cutting-edge natural flavor technology to provide the most delicious and smooth tasting plant-based protein powder on the market.

Lust Natural Protein

Lust Natural Protein Bars have been created for those people looking for a protein bar with a sinfully good taste and an excellent macronutrient profile.

We believe eating clean shouldn’t be boring. Our mission is to provide indulgence without the guilt.

Here at Lust Natural Protein, we produce snacks that are actually good for you, with natural ingredients, the optimal macronutrient profile and without any of the nasty stuff! Life is too short for compromise.

Tiger Nutrition

Tiger Nutrition supplies EHPlabs to all the leading sports supplement specialty retail stores across Australia and New Zealand. EHPlabs is recognised as one of the premier brands across Australia and New Zealand, and OxyShred is one of the leading supplements in the market.

App Development

We are also excited to be pioneering the health and fitness industry through technology and app development. We are constantly looking at more effective and meaningful ways of reaching our audiences, and technology development is our conduit for this.

Our Leaders
Izhar Basha
Chief Executive Officer
Ted Sarkis
Chief Financial Officer
Katie Basha
Chief Operations Officer
Julie McConnell
Chief Experience Officer
Max Good Boy
Chief Happiness Officer
Steve Gower
Head Of Sales - AUS/NZ
Ross Allsop
Senior Inventory and Logistics Manager
Brendan Ridge
Head Of Innovation
Niko Nuttunen
Head Of eCommerce & Digital Marketing
Will Taylor
Head Of International Sales
Chloe O'Shea
Head of Social Media & Content Marketing
Nikita Mleczko
People & Culture Manager

Join Our Team

We are always on the hunt for like-minded, passionate people to join our team and have openings in our global HQ in Sydney, Texas and Utah.